The Body

High potential in professional sports

How companies can benefit from the Cannabis boom in Germany.

Leading The Way To Promote The Safe Benefits Of Cannabinoids

Hemp in professional Sports,
A new era

The legalization of cannabis and CBD has paved the way for a new era in professional sports. The topic is controversial and yet relevant. What opportunities does it offer companies and associations?

The topic opens up a variety of economically lucrative opportunities for companies and clubs in the areas of sponsorship, merchandising, sustainability, etc. Reach new target groups and use the opportunities to open up new markets.

We are pleased to introduce our visionary Hemp in Sports conference, of interest to sports enthusiasts, health professionals, researchers, athletes and business professionals alike. Aim: This conference aims to shed light on the diverse applications of hemp in the field of sports. We want to create a deep understanding of how hemp products can support athletes in various sports, whether through pain relief, performance enhancement, recovery or the management of stress and anxiety. Program: Our two-day conference features a variety of workshops, lectures and discussions from leading experts from the world of sports, medicine and the hemp industry. Topics range from the legal situation to the latest scientific findings about the effects of hemp on athletic performance. Athletes will share their personal experiences and demonstrate best practices for using hemp in sports.

Did you know?

Companies that are already related to hemp.


Topics and Potential

We offer companies and clubs the opportunity to get to know the topic and present themselves at THE BODY. Take advantage of the opportunity to win new customers and get to know the lucrative opportunities in the following areas or to present yourself.

Medical Cannabis in professional sports

Opioids are a deadly risk that is prevalent in professional sports. Cannabis can help protect professional athletes. What doctors and therapists should know about cannabis and legislation. Cannabis is no longer listed under the BtMG and offers doctors and therapists new treatment options
Cannabis wird nicht mehr unter dem BtMG geführt und bietet Ärzten & Therapeuten neue Behandlungsmöglichkeiten

CBD in professional sports

The trend product CBD is already available in large quantities in stores. What novel food has to do with it and why legalization is relevant, why areas such as sports, wellness/therapy or the lifestyle segment are lucrative markets. When is it allowed to sell CBD in food and as nutrition/novel food. What opportunities does it offer athletes and clubs? What do you have to pay attention to as an entrepreneur and consumer when choosing a product?

Sustainability in sport through hemp in the bioeconomy.

Our goal is to research and use the diverse potential of hemp in the sports sector in order to promote, among other things, sustainability and environmental protection in the sports industry. Sustainability has also played a major role in the licensing process of the Bundesliga since 2022. Packaging, textile, plastic, energy, etc.

Nutrition in professional sports with hemp

Hemp is known as a superfood and is already available in stores everywhere. Hemp in the diet of athletes: Hemp is an excellent source of protein and contains important nutrients for athletes. We promote the use of hemp products in sports nutrition to support a healthier and more environmentally friendly diet. Hemp promotes performance optimization in athletes when properly incorporated into a nutritional plan.

Risks and prevention

Cannabis is a drug like alcohol, medication, cigarettes, etc. and, in addition to many possibilities, also offers risks. We would like to provide our visitors with the information they need to analyze and evaluate future business relationships and products.

Commercial opportunities for clubs and companies

The legalization of cannabis offers great potential for commercial opportunities for companies and clubs. From the cannabis social club to cultivation associations, sponsorship to new product ranges of a trendy product, the market offers a variety of options, but there are a few things to consider. Suppliers, quality, legal issues etc.


that no one knows yet. Sport creates trust Partners can benefit from the growing demand for CBD products benefit. Physiotherapists and medical departments are opening up to the topic medical cannabis. Hemp in the bioeconomy is becoming increasingly relevant for companies and Major events in the spirit of the new EU Sustainability regulations.

Through the Collaboration with clubs, athletes and teams you can strengthen your brand and build trust and increase their sales. Reach new ones Target groups and take advantage of the inspiring environment of the sport for itself and to educate new customers.

CBD, cannabis & hemp as an opportunity for clubs

Clubs & athletes can benefit from the growing acceptance of cannabis benefit.

Visitors and Target Groups

Be part of it?

Information, dates and conditions at:


Cannabis offers companies and clubs one unique opportunity to enter a growing market invest and at the same time new markets and target groups to reach. The legalization of cannabis and CBD has paved the way for a new era in professional sports. To learn more about opportunities in Germany contact Behrentin Communication GmbH

Expo & Conference

Consulting & Development

be part of it


Prof. Raphael Mechoulam

Wissenschaftler, Harvey Prize Winner & Ehrengast 2022

Finn Age Hänsel

Founder Sanity Group 2023

Daniel Kruse

Präsident EIHA 2022


Tomas Andrejauskas

President Lithuanian Biotechnology Association, 2023


Martina Schumann

Direktor Spa & Sport Tui Cruise Worldwide 2022


Arne Löffel

GF dfv Medienverlag / Conference Group 2023


Partners & Exhibitors

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