The Body
High potential in professional sports
How companies can benefit from the Cannabis boom in Germany.
Leading The Way To Promote The Safe Benefits Of Cannabinoids
Hemp in professional Sports,
A new era
The legalization of cannabis and CBD has paved the way for a new era in professional sports. The topic is controversial and yet relevant. What opportunities does it offer companies and associations?
The topic opens up a variety of economically lucrative opportunities for companies and clubs in the areas of sponsorship, merchandising, sustainability, etc. Reach new target groups and use the opportunities to open up new markets.
We are pleased to introduce our visionary Hemp in Sports conference, of interest to sports enthusiasts, health professionals, researchers, athletes and business professionals alike. Aim: This conference aims to shed light on the diverse applications of hemp in the field of sports. We want to create a deep understanding of how hemp products can support athletes in various sports, whether through pain relief, performance enhancement, recovery or the management of stress and anxiety. Program: Our two-day conference features a variety of workshops, lectures and discussions from leading experts from the world of sports, medicine and the hemp industry. Topics range from the legal situation to the latest scientific findings about the effects of hemp on athletic performance. Athletes will share their personal experiences and demonstrate best practices for using hemp in sports.
Did you know?
- Cannabis Company becomes main sponsor in the Bundesliga
- NBA no longer tests for Cannabis
- WADA removes CBD from the doping list
- Cannabis legalization in Germany
- Alternative options to ensure the health and optimal performance of athletes.
- Cannabis on prescription / reclassification by BGM 2023
- Many large companies and clubs have already discovered the cannabis market
- The Friedrich Schiller University Jena has now been able to demonstrate the positive effects of CBD in a study.
- THE BODY was launched in Cologne in 2022 to 70,000 visitors and in the B2B area in 2023 to 17,000 visitors in Leipzig
Companies that are already related to hemp.
THE BODY Expo
- Die erste fachspezifische Cannabinoid Expo für Sport, Therapie, Wellness und pharmazeutische Produkte.
- Alles was Sie über Cannabinoide wissen müssen, wo sie die besten Produkte erhalten und zuverlässige Lieferanten & Hersteller finden.
Topics and Potential
We offer companies and clubs the opportunity to get to know the topic and present themselves at THE BODY. Take advantage of the opportunity to win new customers and get to know the lucrative opportunities in the following areas or to present yourself.
Medical Cannabis in professional sports
Opioids are a deadly risk that is prevalent in professional sports. Cannabis can help protect professional athletes. What doctors and therapists should know about cannabis and legislation.
Cannabis is no longer listed under the BtMG and offers doctors and therapists new treatment options
Cannabis wird nicht mehr unter dem BtMG geführt und bietet Ärzten & Therapeuten neue Behandlungsmöglichkeiten
CBD in professional sports
The trend product CBD is already available in large quantities in stores. What novel food has to do with it and why legalization is relevant, why areas such as sports, wellness/therapy or the lifestyle segment are lucrative markets. When is it allowed to sell CBD in food and as nutrition/novel food. What opportunities does it offer athletes and clubs? What do you have to pay attention to as an entrepreneur and consumer when choosing a product?
Sustainability in sport through hemp in the bioeconomy.
Our goal is to research and use the diverse potential of hemp in the sports sector in order to promote, among other things, sustainability and environmental protection in the sports industry. Sustainability has also played a major role in the licensing process of the Bundesliga since 2022. Packaging, textile, plastic, energy, etc.
Nutrition in professional sports with hemp
Hemp is known as a superfood and is already available in stores everywhere. Hemp in the diet of athletes: Hemp is an excellent source of protein and contains important nutrients for athletes. We promote the use of hemp products in sports nutrition to support a healthier and more environmentally friendly diet. Hemp promotes performance optimization in athletes when properly incorporated into a nutritional plan.
Risks and prevention
Cannabis is a drug like alcohol, medication, cigarettes, etc. and, in addition to many possibilities, also offers risks. We would like to provide our visitors with the information they need to analyze and evaluate future business relationships and products.
Commercial opportunities for clubs and companies
The legalization of cannabis offers great potential for commercial opportunities for companies and clubs. From the cannabis social club to cultivation associations, sponsorship to new product ranges of a trendy product, the market offers a variety of options, but there are a few things to consider. Suppliers, quality, legal issues etc.
CBD, CANNABIS AND HEMP AS AN OPPORTUNITY FOR COMPANIES
- Cannabis is a boom market
that no one knows yet. Sport creates trust Partners can benefit from the growing demand for CBD products benefit. Physiotherapists and medical departments are opening up to the topic medical cannabis. Hemp in the bioeconomy is becoming increasingly relevant for companies and Major events in the spirit of the new EU Sustainability regulations.
Through the Collaboration with clubs, athletes and teams you can strengthen your brand and build trust and increase their sales. Reach new ones Target groups and take advantage of the inspiring environment of the sport for itself and to educate new customers.
CBD, cannabis & hemp as an opportunity for clubs
Clubs & athletes can benefit from the growing acceptance of cannabis benefit.
- Open up new markets and target groups
- Sustainability concepts for your club & major events
- Contact with national and internationally renowned cannabis companies.
- In-depth information about the possibilities and handling of cannabis products for your physio and medical departments.
- Lucrative marketing potential in a new CBD market
- Health and performance optimization
Visitors and Target Groups
- Therapists and sports psychologists
- Sustainability officer
- Merchandising experts Hotels, Spas, Fitness , Grossists, Retailer
- Business people / companies in the cannabis / CBD / hemp sectors
- Health and nutrition experts
- Media representatives
- Investoren, Politiker & Influencer
- CEO's and decision makers from the Cannabis & Hemp world
- Athletes & Managers
- Football, handball, ice hockey, NFL, athletics, etc.
- Doctors, health insurance companies and sports medicine specialists
Who are we?
Prof. Raphael Mechoulam ( 9.3.2023 )
Organisator ist die Behrentin Communication GmbHThe organizer is Behrentin Communication GmbH , based in Berlin and Hillesheim. Our goal is to introduce/educate the topic of cannabis in the areas of sports, beauty, therapy and bioeconomy and to support and advise companies on entering the new cannabis market. In addition to THE BODY, we also offer individual consulting concepts for companies.
Be part of it?
- Win new customers and present your company in the impressive surroundings of a Bundesliga stadium
- We offer 4 options for presenting yourself as a company and club at THE BODY.
- 1x THE BODY Champions League
- 4x THE BODY Europa League
- 6x THE BODY Europa Conference League
- 10x THE BODY Super Cup
Information, dates and conditions at:
Conclusion
Cannabis offers companies and clubs one unique opportunity to enter a growing market invest and at the same time new markets and target groups to reach. The legalization of cannabis and CBD has paved the way for a new era in professional sports. To learn more about opportunities in Germany contact Behrentin Communication GmbH
Expo & Conference
Consulting & Development
be part of it
speakers
Daniel Kruse
Präsident EIHA 2022
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Tomas Andrejauskas
President Lithuanian Biotechnology Association, 2023
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Martina Schumann
Direktor Spa & Sport Tui Cruise Worldwide 2022
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Arne Löffel
GF dfv Medienverlag / Conference Group 2023
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Partners & Exhibitors
