THE BODY

September, 2024 - Köln

What opportunities does the Cannabis legalization hold for int. companies

Leading The Way To Promote The Safe Benefits Of Cannabinoids & Hemp

Cannabis legalization - A new era

The legalization of cannabis paves the way for a new era in many areas. The topic is controversial yet relevant. What opportunities does it offer companies and consumers?

We are pleased to present our visionary conference on "Cannabis as an Opportunity for Business", THE BODY aims to showcase the diverse applications of cannabis for businesses and consumers. We want to create a deep understanding of the opportunities and risks the cannabis plant offers for companies and consumers. THE BODY offers a variety of products, information, workshops, lectures and discussions from leading experts & companies in the cannabis industry. Topics range from the legal situation to the latest scientific findings about cannabis/hemp.

Did you know?

Cannabis Company becomes main sponsor in the Bundesliga
that the American NBA no longer tests for cannabis
WADA has removed cbd from the doping list since 2017
Cannabis legalization in Germany comes into effect on April 1, 2024?
Alternative options to ensure the health and optimal performance of athletes.
Cannabis is covered by health insurance upon prescription
Many large companies and clubs have already discovered the cannabis market
The Friedrich Schiller University Jena has now been able to demonstrate the positive effects of CBD in a study.
THE BODY was launched in Cologne in 2022 to 70,000 visitors and in the B2B area in 2023 to 17,000 trade visitors in Leipzig
That hemp a superfood is that plays a crucial role in almost every nutritional plan today?
CBD is considered a new anti-aging miracle in cosmetics and brands like Loreal are working with it?

Companies that are already related to hemp.

THE BODY

Topics and Potential

We offer companies and consumers the opportunity to get to know the topic and to present themselves and obtain information at THE BODY. Take advantage of the opportunity to gain new customers and learn more about the economic opportunities.

Medical Cannabis

Opioids are a deadly risk that are widely used. Cannabis can help provide a healthier alternative. What doctors and therapists should know about cannabis and legislation. Cannabis is no longer listed under the BtMG and offers doctors and therapists new treatment options. What is the difference between medical cannabis and legal cannabis available in clubs? Patients and doctors can get useful information and products here.
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CBD

The trend product CBD is already available in large quantities in stores. What novel food has to do with it and why legalization is relevant, why areas such as sports, wellness/therapy or the lifestyle segment are lucrative markets. When is it allowed to sell CBD in food and as nutrition/novel food. What opportunities does it offer companies and consumers? What do you have to pay attention to as an entrepreneur and consumer when choosing a product?

Sustainability through hemp in the bioeconomy.

Our goal is to promote the diverse potential of hemp. Hemp is a rapidly renewable raw material that is already used in many areas of a circular economy, sustainability and environmental protection. Packaging, textiles, plastic, energy, nutrition, building materials, agriculture, etc. are just a few areas. Find out more about the topic at THE BODY.
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Hemp/Cannabis in Food & Beverage

Hemp is known as a superfood and is already commercially available everywhere. Hemp is an excellent source of protein and contains important nutrients. We promote the use of hemp products in the diet. It can promote health if properly incorporated into a diet plan. In addition, the market offers very innovative possibilities and gadgets to create your own recipes. What does the future look like and what products will we see on the market?

Risks and prevention

Cannabis is a drug like alcohol, medication, cigarettes, etc. and, in addition to many possibilities, also offers risks. We would like to provide our visitors with the information they need to analyze and evaluate future business relationships and products.

Startup's & Commercial Opportunities for Associations and Companies

The legalization of cannabis offers a very large potential of commercial opportunities for companies and associations. Innovative tech startups and solutions in areas ranging from cultivation to data collection provide answers. From cannabis social clubs to cultivation associations, to new product ranges of a trend product, there are a few things to consider such as suppliers, quality, legal issues, etc.

CBD, CANNABIS AND HEMP AS AN OPPORTUNITY FOR COMPANIES

Investing in Hemp, Cannabis and CBD offers companies a promising approach to growth. Hemp enables sustainable innovations in textiles, construction and bioplastics. The increasing demand for CBD products, including oils and supplements, is creating lucrative opportunities in the thriving health and wellness market. Cannabis legalization creates new markets for medical and recreational cannabis, promotes research and creates jobs. By cleverly positioning yourself in this emerging sector, companies can not only benefit from financial profits, but also make their contribution to sustainable and innovative industry developments. Investments in hemp, cannabis and CBD not only promise returns, but also strategic differentiation in an expanding market.

Through the Collaboration with the industry you can strengthen your brand, build trust and increase your sales. Reach new target groups and take advantage of the new era

CBD, Cannabis, Hemp for consumers

Cannabis offers opportunities but also holds risks

Benefits of cannabis/hemp/CBD legalization for consumers: Safe access: Legalization ensures safe and regulated access to cannabis and hemp products. Quality Control: Regulation ensures quality standards, protects consumers from contamination, and enables accurate dosages of CBD. Medical support: Patients benefit from easier access to medical cannabis and CBD, which can help treat various health conditions. Economic Opportunity: Legalization promotes new job creation and supports the growth of the cannabis industry, which can have positive economic impacts. Risks of Cannabis/Hemp/CBD Legalization for Consumers: Abuse and Dependence: Legality could increase consumption, potentially increasing the risk of abuse and dependence. Psychoactive Effects: Consuming products containing THC may cause psychoactive effects that may be undesirable for some consumers. Road safety: Impairment caused by cannabis can endanger road safety and requires clear regulations. Youth Protection: Effective measures to prevent youth access are critical to minimizing potential negative developmental impacts.

Visitors and Target Groups

You can meet a wide range of exhibitors and visitors from different industries. The exhibitors include companies and organizations from the following sectors: Pharmaceutical industry: manufacturers of medical cannabis and CBD products, research institutions, pharmaceutical companies. Healthcare: medical specialists, pharmacies, health service providers, clinics. Sustainability: Companies that specialize in sustainable hemp products, recycling and eco-friendly packaging. Agrar: hemp bauer, agricultural company, manufacturer of agricultural machines. Food: Manufacturer of hemp food, restaurants with hemp-based menus, food and beverage companies. The visitors include: Entrepreneurs and investors: In search of new business opportunities and investments in the aspiring cannabis industry. Medical staff: doctors, pharmacists and researchers who want to learn more about the medical applications of cannabis. Consumers: Individuals interested in CBD products, hemp edibles, or other consumable products. Environmentally conscious consumers: who are interested in sustainable and environmentally friendly aspects of hemp products. Industry Experts and Scientists: Those involved in research, development and innovation in the cannabis industry. The fair offers a unique opportunity for networking, knowledge exchange and business development in the dynamically developing world of hemp and cannabis industry.

Who are we?

The Behrentin Communication GmbH agency has been active in the cannabis segment for 7 years and, since 2022, has been offering THE BODY, a future concept that reaches, educates and connects future target groups and industries with professional cannabis companies.
THE BODY was launched as an integrated Expo in 2022 in a collaboration with the FIBO sports fair in front of 70,000 Visitors in Cologne. On 2000 square meters, we introduced Cannabis/CBD in sport. As a guest of honor and supporter of THE BODY
Interview mit D. Behrentin & FIBO

Guest of honor, advisor and supporter of THE BODY
Prof. Raphael Mechoulam
who has accompanied us as a guest and advisor for many years.

In 2023 THE BODY was launched in collaboration with the Leipziger Messe / Therapy in the therapeutic B2B area to an audience of 17,000 visitors on 1,500 square meters.
Interview mit D. Behrentin & Leipziger Messe

Organisator ist die Behrentin Communication GmbHOur goal is to provide exceptional events and advisory services that enable companies and investors to enter the cannabis and hemp industry with confidence and success

Be part of it?

Information, dates and conditions at:

Conclusion

Cannabis offers companies and associations a unique opportunity to invest in a growing market while reaching new markets and target groups.

THE BODY

September, 2024 - Köln

What opportunities does the Cannabis legalization hold for int. companies

Leading The Way To Promote The Safe Benefits Of Cannabinoids & Hemp

Cannabis legalization - A new era

The legalization of cannabis paves the way for a new era in many areas. The topic is controversial yet relevant. What opportunities does it offer companies and consumers?

Did you know?

Companies that are already related to hemp.

THE BODY

Topics and Potential

We offer companies and consumers the opportunity to get to know the topic and to present themselves and obtain information at THE BODY. Take advantage of the opportunity to gain new customers and learn more about the economic opportunities.

Medical Cannabis

CBD

Sustainability through hemp in the bioeconomy.

Hemp/Cannabis in Food & Beverage

Risks and prevention

Cannabis is a drug like alcohol, medication, cigarettes, etc. and, in addition to many possibilities, also offers risks. We would like to provide our visitors with the information they need to analyze and evaluate future business relationships and products.

Startup's & Commercial Opportunities for Associations and Companies

CBD, CANNABIS AND HEMP AS AN OPPORTUNITY FOR COMPANIES

Through the Collaboration with the industry you can strengthen your brand, build trust and increase your sales. Reach new target groups and take advantage of the new era

CBD, Cannabis, Hemp for consumers

Cannabis offers opportunities but also holds risks

Visitors and Target Groups

Who are we?

Guest of honor, advisor and supporter of THE BODYProf. Raphael Mechoulam who has accompanied us as a guest and advisor for many years.

In 2023 THE BODY was launched in collaboration with the Leipziger Messe / Therapy in the therapeutic B2B area to an audience of 17,000 visitors on 1,500 square meters.Interview mit D. Behrentin & Leipziger Messe

Organisator ist die Behrentin Communication GmbHOur goal is to provide exceptional events and advisory services that enable companies and investors to enter the cannabis and hemp industry with confidence and success

Be part of it?

Information, dates and conditions at:

Conclusion

Cannabis offers companies and associations a unique opportunity to invest in a growing market while reaching new markets and target groups.

Expo & Conference

Consulting & Development

be part of it

speakers

Prof. Raphael Mechoulam

Wissenschaftler, Harvey Prize Winner & Ehrengast 2022

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Finn Age Hänsel

Founder Sanity Group 2023

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Daniel Kruse

Präsident EIHA 2022

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Tomas Andrejauskas

President Lithuanian Biotechnology Association, 2023

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Martina Schumann

Direktor Spa & Sport Tui Cruise Worldwide 2022

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Arne Löffel

GF dfv Medienverlag / Conference Group 2023

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Partners & Exhibitors

Contact info

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Guest of honor, advisor and supporter of THE BODY
Prof. Raphael Mechoulam
who has accompanied us as a guest and advisor for many years.

In 2023 THE BODY was launched in collaboration with the Leipziger Messe / Therapy in the therapeutic B2B area to an audience of 17,000 visitors on 1,500 square meters.
Interview mit D. Behrentin & Leipziger Messe